2012年4月12日星期四

Hublot big bang Classic Fusion FIFA World Cup Watch

Hublot Classic Fusion FIFA World Cup。

The Classic Fusion FIFA World Cup watch is an exclusive piece, limited to just 100 pieces but with the Hublot brand set to be Official Timekeeper for the  2010 and 2014 FIFA World Cup tournaments, it is surely only a taster of further releases to come.  Having stolen a march on his rivals by clinching the deal to become the first Official Timekeeper in the history of the World Cup it would be naive to presume that global marketing expert  Jean-Claude Biver, CEO of Hublot would waste this golden opportunity.
With a watchcase, dial and bezel crafted from pink gold, the 45mm piece is a celebratory tribute to the FIFA World Cup Trophy which is sculpted from 5kg of 18 carat solid gold. A mini version of the prestigious trophy appears on the satin finished dial of this Classic Fusion and is also engraved onto the back of the watchcase.

Hublot build on their superb F1 portfolio of watches

The piece was unveiled as a celebration of the iconic Italian Grand Prix circuit, The Autodromo di Monza where each year thousands of tifosi quite literally turn the  tree-lined track red with Ferrari flags and merchandise.  The 48mm piece features an openworked dial with an added layer of sapphire crystal.

The hour markers and F1 logo at the 9 o’clock position have been applied to this crystal  giving an ethereal 3D impression.  The hands and markers are an eye-pleasing combination of red and white superluminova and the black ceramic bezel is inscribed with “Formula 1 Monza”.
The Hublot Calibre HUB4400 with power reserve of 42 hours is at the heart of this striking piece which comes presented on a black rubber and Nomex (the flame resistant material found in racing overalls and gloves) strap with complimentary red stitching.

The Hublot F1 King Power Monza will be a limited edition of 200 pieces worldwide and has the added kudos of being unveiled on a weekend which produced the first  Ferrari win at the circuit since 2006.

Uniquely the King Power Monza features a red tinted sapphire crystal which Hublot describe as resulting in  “unprecedented brightness”, and if the image is anything to go by it would appear that  M.

Biver and his creative team have once again produced a stunner.

2012年4月4日星期三

Seiko Astron featuring both GPS watch

That is a complete feature set for Seiko’s first step into the GPS ring and pricing and practicality seem to be greatly improved over the Citizen Satellite Wave (990 unit limited edition, $3800 USD).

The Astron looks good too, like an upgraded Casio Oceanus and we really like that the styling is relatively reserved and still offers a second timezone display (essential feature on a travelers watch). With four models offering high intensity titanium or stainless steel, “hard black” coatings (dlc?) and ceramic bezels, Seiko has designed a watch that will be bought and worn.

The Swiss aren’t the only ones launching new watches right now, Japanese super brand Seiko has announced a new GPS enabled watch called The Astron. Seiko devotees will note that the Astron is the same name given by Seiko to the first quartz watch ever made, circa 1969.

 The new Astron is definitely a technological flagship for Seiko as it features both GPS and solar charging. The Astron’s 7×52 quartz caliber will connect to no less than four GPS satellites and will both sync the time AND correct the timezone for your current location.

Seiko says the Astron knows all 39 of the world’s timezones and can, at the press of a button, sync the time (takes ~6 seconds) and the current timezone based on location data from the Astron’s GPS connection (this takes ~30 seconds).

The New Rolex Sky-Dweller watch

Only time will tell if buyers will accept the Sky-Dweller as a top tier offering from one of the world best known watch brands or if it will fail to find the same rabid fan-base that surrounds many of the marques more conservative models.

The way I see it, the Sky-Dweller is a bitter-sweet design from Rolex. On one hand, you have a complex but practical movement that integrates multiple complications into a simplified and pusher-free user interface and Rolex should be celebrated for the technical design and its implementation.

 I will do my best to explain these, but please see the included video as the visual is quite helpful. The annual calendar complication means the Sky-Dweller can account for how many days are in each month so, with the exception of leap years, the Sky-Dweller won’t need to have its date advanced for months with less than 31 days.
On the other hand, the Sky-Dweller is neither pretty or classic in terms of its visual design. It is essentially a large Datejust with a somewhat messy dial that may appeal to some well-heeled travelers.

Further more, the month itself is cleverly shown on the dial via an aperture at each hour marker (see photos, eight o’clock is a different color so the Sky-Dweller is indicating it’s August), very cool.
The fact that Rolex is not making a steel version of the Sky-Dweller could make this new model something of a novelty but I also I think that it is indicative of Rolex’s slow-but-steady march away from their tool watch roots.

Pricing has yet to be announced but given that a white gold 36mm Datejust (ref 116139) had a 2011 price of $20,500 USD, it’s safe to say that the Sky-Dweller, with its host of technical additions and improvements, will retail for far more.

Late last week, we showed you two new divers from Tudor and while they arguably stole the show from big-brother Rolex, that doesn’t mean Rolex didn’t come out and play at all.

The big announcement from Rolex this year is the new Sky-Dweller which offers some fantastic technology but unfortunately wraps it up in a dial design that seems to have left Basel attendees rather cold. This new 42mm model comes in the three variations seen below and offers a technological first for Rolex, a watch with both an annual calendar and dual timezones.

2012年3月27日星期二

奢侈品电商能走多远

有句古话说得好:三十年河东,三十年河西。如果这句话用奢侈品电子商务行业,应该是“三年河东,三年河西”会比较确切一些。这也变相反映了奢侈品电子商务网站瞬息万变的现状。自之前数家耳熟能详的知名奢侈品电商网纷纷倒闭关门后,大家似乎对奢侈品电商的未来有了些许担忧,也少了当初盲目跟风的热情,变得理性起来。其实,每个新行业的崛起都需要时间的验证,经过市场的洗牌后,最后能坚持下来的都有一定的理由,所以存在即合理。而奢侈品电商作为一个新兴行业,势必在未来数十年内,通过不断摸索,优胜劣汰,寻求一条真正适应市场需求和行业游戏规则之路。
由于奢侈品电子商务在中国尚处于起步阶段,各种不同的运营模式共存,我们通过以下例子可以看到各模式的差异化。

2012春季全新限量版Nespresso奈斯派索 NAORA 咖啡

 Nespresso奈斯派索推出极具个性的 2012 年春季限量版精选咖啡 Naora,邀请资深咖啡爱好者共享独特的沁人咖啡新体验。
Naora的制作过程如同酿制美酒一般细致、精准,它延续了 Nespresso奈斯派索对于新型香氛的不懈追求。Nespresso奈斯派索一年推出三款限量版咖啡,为俱乐部成员带来令人欣喜的味觉体验,更好的诠释出Nespresso奈斯派索的专业品质。
在与哥伦比亚咖啡种植农民联盟紧密合作的同时,Nespresso奈斯派索咖啡专家拮取酿酒灵感推出先进的“晚采收(late harvest)”技术,采用严格的品质控制让咖啡果实在过熟前的最后一刻才摘下。极为精确的控时,使 Naora 呈现非凡的芳香与风味,萦绕黑加仑与蓝莓的清新果香,带给 Nespresso奈斯派索咖啡爱好者温暖沉醉的宠爱时刻。
严苛的品质控制是Naora浓郁醇香的秘诀,也是Nespresso奈斯派索的咖啡专家们面临的最大挑战。Naora 咖啡强度为5,口味醇厚且略带苦调。源自哥伦比亚地区高品质Arabicas咖啡豆,因其泡出的咖啡口感温和甜美而闻名世界。
此外,该地区理想的种植气候 为Naora平添了一份自然的香气,营造出更为精致的口感和丰富的层次感。果实较长的成熟期使其味觉上的层次感更加丰富,且弥漫野生黑加仑和蓝莓香调。 精选哥伦比亚Arabicas咖啡是制造Naora的原料, 因为它是唯一可以在树上持续成熟的品种。在这个成熟过程中,Arabicas咖啡的果实密度增高颗粒变大,同时它们最大程度的吸收营养成份,使得Naora最终的芳香达到极致。
Naora 的制作过程精确而严格,因为即便是那些刚刚过了最佳采摘日期的咖啡果,其带入的发酵味感亦会破坏了整体的口感,影响最终的味蕾体验。
Naora 作为Nespresso奈斯派索最新的限量版咖啡,是Nespresso 16 款恒久优选咖啡之外,匠心独具的一次精心调配。

2012年3月25日星期日

李湘 人气下跌明显不如谢娜何炅

曾经是湖南卫视当家花旦,自从离开大本营后,李湘的影响力一天不如一天,人气下跌最为明显,平时也就发些新闻,利用宝贝女儿照片炒炒人气。李湘的影响力大不如前,微博就是很好的证明,当年在快乐大本营时与何炅平起平坐,甚至还超越何炅。再看如今,何炅谢娜在微博的粉丝都过千万,而李湘的微博粉丝不到他们的十分之一,贵为昔日的内地娱乐主持一姐,李湘的微博粉丝不到200万确实狼狈,真是岁月催人老。